Blog Topic #8
Blog Topic #8
Pricing
A recent purchase I made was a pair of leggings from Lululemon. The cost of them were $138 with tax. When I am purchasing leggings from Lululemon I don't often worry about the price too much just because I already know that all of their products are such good quality that you are paying for what you are getting. Having a pricing strategy for your company is very important because it will be able to let your customers know if you have a higher price range or a lower price range. In chapter 9 I learned that you really need to focus on your company having a price range because if customers are coming into your store with maybe a lower income and your products are selling at a higher price range then your store might not be the right one for them. If they are coming into your store and not having a clue whether you are selling clothing for $100 opposed to $20 you might need to consider having a different marketing strategy or promoting strategy to be able to tell people what kind of prices your products are selling for. This will help your company with being successful because you will know that you are attracting the right customers that are willing to pay the amount of money your products are selling for. Opposed to attracting customers that come into look at your products but maybe don't have the money for it.
Pricing
A recent purchase I made was a pair of leggings from Lululemon. The cost of them were $138 with tax. When I am purchasing leggings from Lululemon I don't often worry about the price too much just because I already know that all of their products are such good quality that you are paying for what you are getting. Having a pricing strategy for your company is very important because it will be able to let your customers know if you have a higher price range or a lower price range. In chapter 9 I learned that you really need to focus on your company having a price range because if customers are coming into your store with maybe a lower income and your products are selling at a higher price range then your store might not be the right one for them. If they are coming into your store and not having a clue whether you are selling clothing for $100 opposed to $20 you might need to consider having a different marketing strategy or promoting strategy to be able to tell people what kind of prices your products are selling for. This will help your company with being successful because you will know that you are attracting the right customers that are willing to pay the amount of money your products are selling for. Opposed to attracting customers that come into look at your products but maybe don't have the money for it.
Comments
Post a Comment