Personal Reflections Blog

Based on my understanding of the Consumer Decision Process, what influences me the most is the information search: seeking value, also known as internal search or external search depending on the product. This influences me the most because it is important to do your research before actually buying a product no matter what it is. Internal search is for simple products, for example, shampoo or conditioner. Whereas external is if you do not know too much about the product and you need to find out more information. Many people just go out and buy products without doing research of what they are buying. With external search if you lack knowledge about the product, the risk of making a bad decision is high, but they cost to get the information is low. Finding out information is important because if you are willing to buy something you need to make sure that it meets your needs/standards. If you do not do research on a product that you are buying you have the risk of being unhappy with it.

In this course I would like to improve some of my skills, for example talking in front of a group of people as well as being able to be comfortable while being in front of people. I would also like to be able to properly market a product to someone, using the right colours and being able to present it thoroughly. I think the three most important things you can do in this program is show up to class and pay attention, always put your best effort into the work that you are doing while handing things in on time and finally I think to ask questions so that you are able to understand what is to be done in class so that you can do it properly. The most important thing I have learned in the past two weeks have been to make sure that you are being specific with your target audience, instead of  saying "seniors" state an age group, for example, 65 and up. I think that this is important because many people have different thoughts of how old a senior is which could make it hard to targe