Blog #2

Based on my understanding of the Consumer Decision Process, what influences me the most is the information search: seeking value, also known as internal search or external search depending on the product. This influences me the most because it is important to do your research before actually buying a product no matter what it is. Internal search is for simple products, for example, shampoo or conditioner. Whereas external is if you do not know too much about the product and you need to find out more information. Many people just go out and buy products without doing research of what they are buying. With external search if you lack knowledge about the product, the risk of making a bad decision is high, but they cost to get the information is low. Finding out information is important because if you are willing to buy something you need to make sure that it meets your needs/standards. If you do not do research on a product that you are buying you have the risk of being unhappy with it.

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